The Tenth Edition Of Social Psychology Continues To Integrate Classic And Current Research And Present The Research In A Highly Readable And Engaging Fashion. This Classic Text Retains The Hallmark Of Its Own Past Success: Up-to-date Coverage Of The Quickly Evolving Subject Matter Written In A Lively Manner That Has Been Embraced By Hundreds Of Thousands Of Students Around The World. The Fascinating Field Of Social Psychology Is Pertinent To The Lives Of Every Reader; All Students And Lecturer's Can Take Something Personal From This Edition And Use It In Their Own Life. - A New Feature Called Beyond The Headlines: As Social Psychologists See It Take Real-life News Events And Examine It From The Field Of Social Psychology. This Feature Illustrates How The Topics Can Be Applied To Many Aspects Of Human Behaviour. - Another New Feature Ideas To Take With You Is Intended To Highlight Important Concepts. At The End Of Every Chapter, These Concepts Are Focussed On Because They Are Worthy And Will Impact The Life Of The Student Long After The Course Is Completed. - The Biological Perspective Has Been Embraced By Much Of The Academic Community And The Authors Discuss This Perspective At Nu