Public Speaking: Strategies for Success proposes that at all stages of the public speaking process, students learn how to develop and apply strategies to speaking situations they encounter throughout their lives. David Zarefsky, one of today's leading scholars in speech communication, encourages students to think through and about the public speaking process. Zarefsky urges students to consider the diversity of audiences, occasions, and speakers and to choose a specific purpose, a relevant topic, and the appropriate material to make their speeches successful. The new edition focuses on providing students with more diverse and clearer examples, updated information on technology and its role in public speaking, and a strong balance of theory and skills. This affordable Books a la Carte Plus Edition features the exact same content from our traditional textbook in a convenient, notebook-ready loose-leaf format - allowing students to take only what they need to class. As a bonus, the Books a la Carte Plus Edition is accompanied by a full-color, laminated Study Card that's a perfect tool to help students prepare for exams, plus an access code to the MyLab for this course.