Due to his extensive publication credits, Barry Gifford has a built in audience and could be considered a household name A native to Chicago, Barry Gifford's first publication with a Chicago press will act as a sort of "coming home" after his decades-long writing & publishing career Fans of writer/director David Lynch will recognize Gifford's name, plus his signature style and tone The book cover, a photo by renowned photographer Garry Winogrand, will be recognizable to fans of Winogrand's work, and the book will continue to attract new readers