Author Description

Product DescriptionPublic Speaking: Strategies for Success proposes that at all stages of the public speaking process, students learn how to develop and apply strategies to speaking situations they encounter throughout their lives. David Zarefsky, one of today's leading scholars in speech communication, encourages students to think through and about the public speaking process. Zarefsky urges students to consider the diversity of audiences, occasions, and speakers and to choose a specific purpose, a relevant topic, and the appropriate material to make their speeches successful. The new edition focuses on providing students with more diverse and clearer examples, updated information on technology and its role in public speaking, and a strong balance of theory and skills. This affordable Books a la Carte Edition features the exact same content from our traditional textbook in a convenient, notebook-ready loose-leaf format - allowing students to take only what they need to class. As a bonus, the Books a la Carte Edition is accompanied by a full-color, laminated Study Card that's a perfect tool to help students prepare for exams.From the Back CoverReviewer Praise for Zarefsky' s"Public Speaking: Strategies for Success" " The primary strengths of the Zarefsky text are its emphasis on informative and persuasive strategies...and its reliance on rhetorical and public address theory to under gird the public speaking practice." " I also appreciate that this text puts much emphasis on choosing a specific strategy that will motivate the particular audience and achieve the speaker' s purpose..." Mark A. Gring, "Texas Tech University" " The research conclusions are varied, well-documented, and serve as good models for students when they are citing sources themselves." " I think Zarefsky' s text is very complete, exceptionally good, and unique in its coverage of reasoning strategies." Dr. Barbara Blackstone, "Slippery Rock University" " The strength of Zarefsky' s book is it has a unified rhetorical approach. That generates more substance than, say, Lucas' book." Douglas Kresse, "Fullerton College" " I have found it to be user friendly, both from the perspective of the instructor trying to teach it and the students trying to grasp and apply it." " From a strategic perspective, students using Zarefsky' s text in my classes have developed more thoughtful and better crafted informative and persuasive messages than any other group of students I have experienced in my career using any other text." Craig Monroe, "California State University San Bernardino" " I am strongly committed to Zarefsky' s text because of its emphasis on critical thinking/strategic planning andbecause the progression of topics lends itself to a stepwise approach to mastering public speaking skills." Robert Brookwalter, "Marshall University" " I think the strategic thinking and planning approach is useful." " I loved the website with interactive tests. This is definitely a plus for the book. All the resources I examined were excellent." Lisa Inzer Coleman, "Southwest Tennessee Community College"