Author Description

Product DescriptionDesigned to give your students the extra support they need to succeed in your classroom, our Study Edition of Wilcox's Public Relations: Strategies and Tactics offers perforated chapter practice tests at the end of the textbook that can be used as a study tool for students or as homework. Containing the same engaging and effective features that have made Public Relations: Strategies and Tactics such a success, the Study Edition offers an additional bonus: perforated chapter quizzes. Because the answers to the practice tests are not included in the Study Edition, instructors can use the tests as quizzes or as extra homework. Instructors can download the answer key and share it with students as they see fit. Comprehensive and current, Public Relations: Strategies and Tactics, Ninth Edition helps students better understand the basic concepts, strategies, and tactics practiced in public relations today. Public Relations: Strategies and Tactics combines numerous real-life case studies with core theoretical to help students relate theory to the actual practice of public relations. This comprehensive text is grounded in scholarship and includes references to landmark studies and time-honored public relations techniques. Written in a disarming and accessible style, this edition focuses on the application of technology and encourages students to think about creative uses of new media.From the Back CoverPublic Relations: Strategies and Tactics, 9/e Dennis L. Wilcox, "San Jose"" State University"Glen T. Cameron, "University"" of Missouri"" " Comprehensive and current, "Public Relations: Strategies and Tactics" helps students understand the basic concepts, strategies, and tactics practiced in public relations today. Grounded in scholarship, this ninth edition includes landmark case studies to help students relate relevant public relations theory to the actual practice of public relations. Written in a disarming and accessible style, this edition focuses on the application of technology and encourages students to think about creative uses of new media. New to the ninth edition: "Reaching a Multicultural and Diverse Audience" (Ch. 11) emphasizes and explains strategies for reaching diverse audiences that include different age groups, cultures and physical disabilities. New "On the Job" boxes contain current examples of moral dilemmas faced by practitioners, followed by questions for students to consider as they read or as part of a lively classroom discussion in the classroom. Topics range from Michael Vick's dog-fighting charges to Bank of America's campaign in the Hispanic Community and Harry Potter's press coverage. Nearly all new PR Casebooks relate contemporary topics to central concepts in public relations and include the iPhone, China's international reputation, Hurricane Katrina, Duke University's lacrosse scandal, and online campaigns. "The Evolution of Public Relations" (Ch. 2) discusses the direction of trend lines in public relations and potential challenges public relations professionals may face in the next 50 years.What one reviewer says about Wilcox and Cameron's "Public Relations: Strategies and Tactics": "Wilcox and Cameron have the best introductory textbook on the market. It is very complete, well organized, and I always tell my students that, 'almost everything you need to know about public relations is in this textbook.'" - Robert Carroll, Ph.D., York College of Pennsylvania