Author Description

Introduction -- A Brief Automotive History Of The Postwar Period -- Manufacturing Technology And The Planning Process -- Estimated Economies Of Scale And Minimum Efficient Size -- Entry Into The Automobile Industry -- Integration And Diversification -- The Structure Of Demand -- Prices And Pricing Policy -- Dealers And Dealer Systems -- Product Behavior: A General Summary -- The Small Car Story -- Product Behavior: A General Summary -- The Small Car Story -- Product Behavior: Durability, Styling, Models, And Model Proliferation -- Other Aspects Of Behavior -- Air Pollution And Automobile Safety Issues -- Performance: An Evaluation -- Recommendations For Public Policy. [by] Lawrence J. White. A Revision Of The Author's Thesis, Harvard University, 1969. Bibliography: P. 307-312.