Author Description

Research A Tool for Life Bernard Beins, Ithaca College After reading this book, students will understand how to conduct meaningful research using a wide array of methodologies. They will also appreciate the social and cultural factors that influence how they carry out research and how they interpret it. To help engage students, each chapter presents controversies that illustrate the methods of that chapter. Discussions of controversies in psychology stimulate student interest while explaining important methodological concepts. Covers the effects of culture and society on research. Study/review questions allow students to rehearse material they have read. Running glossary teaches students the meanings of psychological terms as they encounter them in their reading. End-of-chapter reviews reinforce the material in the chapter.