Author Description

Product Description Schonfeld & Associates publishes Advertising Growth Trends annually, giving information on publicly owned corporations that spend on advertising. The study is ordered by U.S. Department of Commerce SIC (Standard Industrial Classification) and alphabetically by company name within each SIC. Each company's historical information includes: advertising spending for each of the last five calendar years expressed in constant 1990 dollars, the percent of advertising the company expended in relation to the total spending by all companies with the same SIC, inflation adjusted sales for each of the last five years and the percent share of sales over the SIC. The average annual percent change over the five year period in spending, sales and shares are also displayed. Measures of profitability and effectiveness of the company's advertising expenditures are shown along with What If scenarios and Management By Objective values for the next calendar year. About the Author Schonfeld & Associates develops and markets business information products. The company was started in 1977 by a former professor at Northwestern University. Today, SAI has thousands of customers on six continents. SAI customers are in a wide range of industries from food and financial services to publishing and telecommunications and include major national and international companies, state and federal governmental agencies, advertising agencies, accounting firms, corporate libraries, universities and others.