Author Description

The Anniversary Edition of this comprehensive text continues to focus on the development of effective written and oral communication skills while emphasizing real-world issues. The text is structured around a strategic model for business communication that integrates the dynamic forces of diversity, technology, legal and ethical constraints, and a team environment. In addition to strategy, this text delivers numerous opportunities for students to develop critical thinking skills through real-world cases and activities. By the end of the course, students have not only developed strong communication skills, but also a framework for evaluating and delivering communications within today's complex business environment.