Author Description

Pearson+ gives you access to much more than your eTextbook. Most titles also include audiobooks, study notes, flashcards and more to help you thrive in the classroom. For international business courses. A global best-seller in global business International Business: Environments and Operations has for decades shaped the intellectual foundations of international business education. Developed by experts who are also educators, this trusted title has helped countless students grasp how countries, firms and managers conduct business across borders. It remains the top choice among educators for promoting professional success in today’s global business landscape. The 18th Edition reimagines how international business is taught and learned in an era defined by digital interdependence and geopolitical transformation. More than a revision, it represents a system-level redesign, with core content restructured to reflect the managerial point of view and evolving definitions of global strategy.