Author Description
Why Do Smart People Make Irrational Decisions Every Day? The Answers Will Surprise You. Predictably Irrational Is An Intriguing, Witty And Utterly Original Look At Why We All Make Illogical Decisions.
Page Count:
304
Publication Date:
2009-01-01
ISBN-10:
0007319924
ISBN-13:
9780007319923
Consumer Behavior
Economics -- Psychological aspects
Decision Making
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