Sociology in Pictures: Research Methods is a fresh and exciting publication based on styles from graphic novels and comics. It introduces research methods using entertaining and informative pictures drawn by a leading comic illustrator, offering an effective and novel learning experience. Much of the material is taken from actual research—classics like William F Whyte's Street Corner Society and more recent studies including Sudhir Venkatesh's Gang Leader for a Day. It covers research methods for Sociology at AS/A level and introductory courses at university. Contents 1. Participant observation 2. Gaining entry 3. Acting normally 4. Street corner society 5. Observations in context 6. Ethnography 7. Types of interviews 8. Interview effects 9. Social desirability effects 10. Interviews with context 11. Questionnaires 12. Answering questions 13. Sampling methods 14. Response rates 15. Types of data 16. Experiments 17. Correlation 18. Testing hypotheses 19. Multiple causes 20. Case studies 21. Longitudinal studies 22. Official statistics 23. Statistics are important 24. Documents 25. Exchanging notes 26. Reliability and validity 27. Social facts 28. Social construction 29. Positivism and interpretivism 30. Starting out 31. Choosing a topic 32. Mixed methods 33. Triangulation 34. Research ethics 35. References Also available is Sociology in Pictures: Research Methods Teacher's Guide.