Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant
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Author Description
"Presents a systematic approach to making the competition irrelevant and outlines principles and tools any organization can use to create and capture their own blue oceans."Book jacket
Page Count:
320
Publication Date:
2015-01-01
ISBN-10:
1625274491
ISBN-13:
9781625274496
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