Author Description

Product Description <br/><br/>"The B Corp Handbook shows that an economic agenda that serves people's needs while respecting planetary boundaries is compatible with, and ultimately even necessary for, financial success."   <br/>-Paul Polman, CEO, Unilever<br/><br/><br/> <br/><br/>B Corps are a global movement of more than 3,300 companies in 70 countries--like Patagonia, Ben & Jerry's, Kickstarter, Danone North America, and Eileen Fisher--that are using the power of business as a force for good. B Corps have been certified to have met rigorous standards of social and environmental performance, accountability, and transparency. <br/><br/> <br/><br/><br/>This book--winner of an Independent Book Publisher's Association IPPY Award as one of the best business books of 2020--is the authoritative guide to the what, why, and how of B Corp certification.<br/><br/>Coauthors Ryan Honeyman and Dr. Tiffany Jana spoke with the leaders of over 200 B Corps from around the world to get their insights on becoming a Certified B Corp, improving their social and environmental performance, and building a more inclusive economy. The second edition has been completely revised and updated to include a much stronger focus on diversity, equity, and inclusion (DEI). These changes are important because DEI can no longer be a side conversation--it must be a core value for any company that aspires to make money and make a difference.<br/><br/>While this book is framed around the B Corp movement, any company, regardless of size, industry, or location, can use the tools contained here to learn how to build a better business. As the authors vividly demonstrate, using business as a force for good can help you attract and retain the best talent, distinguish your company in a crowded market, and increase trust in your brand.<br/><br/><br/> About the Author <br/>Ryan Honeyman is a consultant at LIFT Economy and has helped Ben & Jerry’s, King Arthur Flour, Method, Klean Kanteen, and Nutiva