Author Description
This Textbook Presents Key Themes And Issues That Underpin The Business Environment. The Pestle Framework Is Used To Introduce The Core Political, Economic, Socio-cultural, Technological, Legal, And Environmental Business Contexts. This Is Followed By Topical 'issues' Chapters, Covering Contemporary Areas In The Business Environment.
Menrva's Summary
THE THESIS
This text investigates the multifaceted external factors that shape modern business operations and strategic decision-making. Paul Wetherly and his contributors utilize a structured academic approach to dissect the complex interplay between organizational goals and the broader global landscape. By integrating theoretical frameworks with current events, the authors provide a comprehensive overview of the forces that influence commercial viability and corporate responsibility.
THE SCOPE MAP
What You Will Find
- The PESTLE framework for environmental analysis
- Detailed examination of political, economic, socio-cultural, technological, legal, and environmental contexts
- Topical chapters addressing contemporary business challenges
Scope Limits
- Does not provide specific industry-level financial modeling
- Excludes detailed internal corporate management techniques
THE AUTHORITY PERSPECTIVE
Academic reviewers frequently note the clarity and logical progression of the PESTLE framework as applied in this text. It is widely regarded as a foundational resource for undergraduate students seeking to understand the macro-environmental factors affecting global business.
Page Count:
517
Publication Date:
2014-01-01
ISBN-10:
0191665827
ISBN-13:
9780191665820
Business
Economics
Management
textbook
Academic