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Why is it that women love perfume as much as men love cars? There are some researchers who believe that a woman’s reason for loving perfume is because of the pheromones their bodies produce. Often, certain scents or perfumes trigger the increase of how much pheromone a woman’s body will produce. While a perfume will help in increasing the production of a woman’s pheromone levels, they are also liked by women because of the attention they get from a member of the opposite sex or even from another woman. In studies carried out, nearly 80% of all women will make a perfume purchase at least once each year.