Author Description

21 Coliseums. That's all that stands between you and mastery of one of the most powerful human arts -- the ability to bring people from where they are, to where you need them to be.This book is a unique tour through the great theories of persuasion. It lays out the arenas you need to know in order to get others to think, feel, do, and be what you want, and what you need. Once you understand what happens in each of the primary battlegrounds of persuasion, you'll see what it takes to truly affect others, convince others, and get the agreements that move your life forward in countless ways. And the book truly is unique. Part academic, part how-to, and part interesting conversation, it's a fast, enjoyable read across a complicated landscape that's vital to success in politics, business, social justice, and relationships. The author has a Ph.D. in Rhetoric, two Emmy nominations as a late night talk show writer and producer, and is the co-founder of a marketing agency that specializes in new world approaches to business. Also, quite unique.All of which is to say that there's a lot here. So come on in. Start your tour. Learn the coliseums of persuasion. Wield the weapons. And when you hear the roar of the crowds, you'll know they're cheering your victories. Which, in a coliseum, is way better than the alternative.