Author Description

This text ushers students into the world of management through the eyes of real managers who work in real organizations - for-profit companies, not-for-profit firms, and government agencies. It presents hundreds of examples that grab student's interest while helping them understand the challenges, issues, and achievements of contemporary management. Students not only read about management, they experience it firsthand through a variety of highly involving activities in every chapter.With its unique case study/simulations, video exercises, assignments to improve communication skills, and a host of activities that foster critical thinking, it is an ideal undergraduate management text. Special features include - in-depth examination of global management (chapter 5); coverage of quality, productivity, and customer satisfaction throughout; balanced exploration of social responsibility and ethics; twenty videos and related exercises help students understand how management principles are applied. Also available - instructor's manual (0-07-006831-1), test bank (0-07-006833-x), study guide (0-07-006836-4), video series (0-07-911519-5), acetates (0-07-006835-6), transparency masters (0-07-074529-3), computerized test bank IBM 5 1/4" (0-07-831683-9), IBM 3 1/2" (0-07-833953-3).