This is an open access book. First of all, let us thank and praise to the Almighty God for all His blessings and mercies that have made us possible to meet in Denpasar Bali on 18th of October 2023, through the 1st International Conference on Economic, Management, Accounting, and Tourism (ICEMAT) with the theme is “Sustainable Digital Innovation for Creative Economy and SMEs”. The theme of today’s conference is very interesting and has a spirit for us both as academics or practitioners in the economic field to play an active role in creating sustainable innovation strategies to assist the creative economy and SMEs actors to adapt and carry out digital transformation in managing its business. We must thank God and be proud as we join and participate in this great event on hybrid mode, where we can acquire new knowledge, new ideas, in increasing creativity and innovation. Undoubtedly, the outcome of this conference will rise many new ideas and new innovations which become a beneficial tool for economic development especially in restoring and creating prosperity for the community. On behalf of Universitas Nusa Cendana leaders, let me extend my sincere gratitude to our co-Host Universitas Pendidikan Ganesha, Universitas Mahasaraswati, Universitas Bayangkara Jakarta Raya who have supported the running of this activity. Lastly, I would also like to express my gratitude to the organizing committee from Faculty of Economic and Business, Universitas Nusa Cendana, for your effort and hard work in managing this event very well. To end my speech, please allow me to wish you all a successful and enjoyable conference, God be with us all.