Author Description

Leading the field in public health for over 30 years, Ewles & Simnett’s seminal text is now in its seventh edition. This new edition, the second to be revised by Angela Scriven, has been thoroughly updated and aligned with national standards to provide an accessible, current, practical guide for all those involved in the what, why, who and how of health promotion and public health practice. Describes the international and national strategies and movements that have emerged to reduce inequalities in health Examines the concept of need and provides tools to assist in the identification of health promotion needs Contains almost 50 exercises and 20 Case Studies to engage readers and reinforce learning Describes the knowledge and skills required to draw on evidence, undertake research and use various techniques to inform and prioritise health promotion practice Shows how to ensure that health promotion work contributes to local and national strategies Looks at the concept of ‘value for money’ via learning ways of thinking based in health economics Shows how to develop key skills that include information management, report writing, time management, project management, and change management Looks at the effectiveness of good communication skills and emphasises the importance of establishing high-quality professional relationships Provides practical guidance on the preparation of communication tools which range from leaflets, posters and display boards to the use of radio and television Describes changes to the structure and organisation of public health within the UK, including the latest national standards for work in health promotion and public health Outlines new research on the comparative effectiveness of different approaches to health promotion and public health practice Explores the development of public health communication strategies, including social marketing, social media campaigns, and use of pressure groups and ‘nudging