Author Description

TV Dimensions 2003, a one-of-a-kind desk reference for those in the advertising and media business, guides the industry by examining the ever-changing medium of television, including on-air, cable, pay-per-view, networks vs. syndication; VCRs; out-of-home viewing; and more. This annual includes many reports and "think pieces" concerning "hot" topics such as commercial impact relative to ad clutter and program rating and how consumers rate TV ad campaigns. In addition, thorough discussions of the basic elements suchas as how advertising works, audience reactions, attentiveness levels, psychographics, etc. are provided.