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Guru Nanak Dev Ji's teachings are timeless and universal. That is possibly why he is referred to as 'Jagat Guru' - universal Guru or Light.Therefore all faiths, all communities, all sectors should be given the opportunity to know his message, celebrate and collectively spread his teachings to all.A social media campaign, #WestMidlands550 ran for almost 12 months during 2019, sharing Guruji's message of equality, inclusivity, fairness and respect for all by identifying and inviting leaders from across the region, across all faiths, all communities and all sectors to send their messages for Guru Nanak Dev Ji's 550th Gurpurab.These are not just leaders based on their title or position, but leaders by their actions and examples of Guru Nanak Dev Ji's teachings of Kirat karo, vand shako, naam japo. (Engage in honest and ethical work, help others selflessly, Spirituality and Wellbeing, remember God in all we do).