Author Description

When was the last time you truly came up with a great idea? Creaitivity has been turned into an uncreative, pale imitation of itself. Today our brain tricks us into thinking that we're creative when we really aren't. Our potential is greater than we're aware of, but the risk of getting stuck in comfortable thinking is far greather than we tend to think. This provocative book argues that creativity should strive to become dangerous. This is the level truly successful mavericks have achieved, and it is here we can meet the truly challenging.