Add Value to Your Service: The Key to Success (American Marketing Association Proceedings Series)
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Author Description
Edited By Carol Surprenant. 6th Annual Services Marketing Conference Proceedings--cover. Papers Presented At The 6th Annual Services Marketing Conference, Sept. 27-30, 1987, San Diego, Calif. Includes Bibliographies.
Page Count:
214
Publication Date:
1988-01-01
ISBN-10:
0877571902
ISBN-13:
9780877571902
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