Author Description

Fundamentals of International Business 1st Asia Pacific Edition is an introductory international business text ideal for use at the undergraduate level. While providing a broad overview of international business as it is conducted around the globe, a key differentiating theme of the text is its focus on the rapidly growing Asian region. This focus is achieved through analysing the increasing efforts of Australian, New Zealand, European and United States firms in conducting international business in these Asian markets, as well as the activities of organisations from Australian, New Zealand and Asian countries expanding into the lucrative markets of the United States and Europe. Today's fast-paced, competitive and increasingly globalised business environment presents both new challenges and opportunities for international business managers. Fundamentals of International Business 1st Asia-Pacific Edition provides readers with the key knowledge and practical skills necessary to successfully conduct international business in our region, namely: An appreciation of the cultural differences of markets in the Asia-Pacific and how to deal with this diversity Broad understanding of the range of economic, political and legal issues that can affect the success of international business ventures Literacy in financial terminology and awareness of the impact of international financial markets and instruments on business operations Information on government assistance programs for export development An evaluation of alternative market entry strategies International trade trends An outline of the international marketing, supply chain and human resource management issues likely to be encountered This visually stunning, full colour text makes extensive use of maps, tables, graphs and charts to present key concepts and infor