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In order to improve the sales performance of cosmetics, the concepts of "terminal is king" and "terminal is the winner of the world" are recognized by more and more cosmetics companies. In order to seize "good position" and "fight for area and decoration", cosmetics companies are investing more and more in terminals and are shouldering more and more burdens.However, high investment does not necessarily bring high returns. Many terminals often work for shop owners for nothing after a month and even have to post them upside down.Why is it that with good products, good location and good decoration, the sales performance is not satisfactory?Because cosmetics companies'' manufacturing technology, packaging design, store image, decoration and display are easy to be imitated by competitors, sales service is the main means to produce differences, and sales strategies and forms are also easy to be imitated.Only the human factor in the sales service-the thoughts, actions and consciousness displayed by the store personnel representing the company''s image and service consciousness can not be imitated!Therefore, storefront personnel are the most important factor to improve the performance of terminal stores. They are the frontline soldiers who realize "the most breathtaking jump from commodities to currencies" for cosmetic enterprises. They are the people who really touch the pulse of the market terminal and contact customers every day. Their attitude and ability directly determine the success or failure of the enterprise''s sales.However, a large number of storefront personnel are generally poorly educated and have relatively poor comprehensive quality. Their work importance and low skill level become a pair of contradictions.Many cosmetic companies neglect the training of store personnel. Untrained store personnel are like untrained soldiers carrying guns to battle. As a result, it is conceivable that good performance is impossible.Therefore, untrained store personnel are the