Author Description

Inside the Minds: The ABCs of Entrepreneurship is the most authoritative book ever written on the essentials behind conceptualizing and implementing a successful business venture. This title features the Department Chairs and Center Directors for Entrepreneurship from some of the nation's leading Business Schools, who have each contributed chapters akin to objective, experience-related, white papers or essays on the core issues surrounding starting a business. In an over-arching as well as in-depth presentation of the fundamentals, authors articulate the unspoken rules and the important issues facing any entrepreneur, and what will hold true into the future. From outlining the history of entrepreneurship, from generating credible and feasible ideas, from securing financials to managing effectively, this book pulls readers through all facets of entrepreneurship, from beginning to end. The different niches represented and the various perspectives presented enable readers to really get inside the great minds of entrepreneurship and pull practical advice, as the experts go back to basics in a must-read for anyone interested in how to conceptualize and launch a business.