Author Description

"The aim of this book is to help Canada's and Europe's business community get a better understanding of what is new in CETA, how it is different from traditional trade agreements, and how it is bound to benefit the Canadian and European economies. We describe how today's firms operate in a new trade reality where global value chains and service trade are omnipresent. We show how the agreement reflects this new reality in its comprehensive nature compared to other recent free trade agreements, providing a long-awaited effectiveness in addressing so-called "behind the border" barriers. Attention to the pharmaceutical, food, automotive, maritime and telecommunications industries, which have been specifically targeted by the Treaty. The combination of our economic and legal analysis provides business leaders the opportunity to deepen both their understanding why the accord matters economically and how the legal measures will affect their specific businesses. We also discuss how CETA will play a key role (after more than two years of provisional application) in the economic recovery post-COVID-19. The Comprehensive Economic and Trade Agreement between the European Union and Canada: Economic Perspectives and Legal Analysis is a timely publication that providers readers an easy-to-understand overview of the key changes that CETA has introduced."-- Page 4 de la couverture.