Author Description

This is an open access book. BICBATT 2023 is organized by the Department of Business Administration, Universitas Brawijaya, will be a hybrid conference held on September 23–24, 2023 with the grand theme “Emerging Technology and Business Creativity: Opportunities and Challenges.” The conference will bring together researchers from multiple disciplines to explore the opportunities and challenges of using advanced technologies for shaping the future of creative business.