Author Description

There are many definitions of marketing. All of them are correct in their way. In my opinion, I believe marketing is the magic wand of businesses to attract customers to your company to generate revenue. Marketers can influence and shape how people engage with the brand. However, they need to learn how to master this power. We cannot talk about marketing without exploring marketing basics. I hope the book will be your marketing notebook and help you to approach marketing with realistic expectations. What will you learn in this book? Know about the marketing functions. Learn about marketing teams and their responsibilities. Learn about marketing channels and their functions. Know how to build marketing campaigns. Who will need this book? Marketing non-experts want to get an overview of marketing. Junior marketers expect to learn a summary of marketing basics. All people desire to discover marketing and its magics. The content table of the book Introduction What are the marketing functions? What are marketing teams and their responsibilities? What are marketing channels and their functions? 5 steps to build marketing campaigns. Summary