Author Description

This cookbook has most of the recipes created at Alive Juice Bar from its inception in 2010 to its closing (and relocation to downtown Everett, WA) in 2020. It's a farewell present to the customers we're leaving, a thank you for their patronage. This cookbook is also a collection of memories -- lots of photos -- to look back on and to show how we've evolved over the years. The title How to Make the Nasty Shit Taste Good references how most people relate to vegetables as food -- they're "nasty" and to be avoided. According to the Center for Disease Control's (CDC) data, just 12.2% of American adults are meeting the standard for fruit, and 9.3% are meeting the standard for vegetables. (I consider CDC's "standard" a low bar). Alive Juice Bar's mission, then, is to train those who hate eating veggies to *enjoy* eating them. I say "train" because there's a psychological element to people's disdain for eating veggies, and palates can be trained to appreciate a variety of flavors, textures, and combinations.