Health promotion is a newly emerging discipline, and health promoters are still grappling with the question of what are the appropriate methods to evaluate their activities. With increasing emphasis on cost-effectiveness and evidence-based health care, health promotion cannot ignore the demands for adequate evaluation. This practical guide for graduate, PG and practitioners of health promotion and public health describes methods by which health promotion can be evaluated. Practical examples are given and the book will help practitioners design and implement appropriate and informative evaluations.