In The Face Of Constant Change, The Nature Of Business Must Evolve Rapidly If It Is To Remain Relevant To Society At Large. How Then Should Business Change To Meet The Requirements Of The 21st Century, In Which Unbridled Globalisation And Technological Advancements Are Having Profound Affects On The Wellbeing And Prosperity Of Both The People And The Planet? The Achievement Of Purpose Is The Key To Successful Transformation - Not Just Having A Purpose, But Making That Purpose Real At Every Level Of The Organisation. This Book Provides A Precise Description Of How Companies Can Put Purpose Into Practice. Based On A Groundbreaking Research Project Undertaken Jointly Between The Saïd Business School At The University Of Oxford And Mars Catalyst, The Think Tank Of Mars Inc., It Provides A Highly Accessible Account Of How Companies Should Determine And Implement Their Corporate Purposes.