Author Description

The objective of this volume is to help students develop the skills for formulating strategy on the job. It provides an understanding of a firm's operating environment and how to identify, develop, and sustain competitive advantage. Readers will learn how to balance the opportunities and risks associated with dynamic and uncertain changes in industry attractiveness and competitive position. The book should help students not only to develop a mastery of the essential analytical tools so that they can understand the devil in the details but also to integrate perspectives and competing interests, so as to see the big picture. They should be able to use these tools to perform in-depth analyses of industries and competitors, predict competitive behavior, and analyze how firms develop and sustain competitive advantage over time.