Author Description

Making businesses sustainable is an ever-present challenge faced by entrepreneurs, both established and new. This book, Contemporary Digital Transformation and Organizational Effectiveness in Business 4.0, takes an insightful look at the changes occurring in the digital arena for enhancing organizational effectiveness in business today. This volume presents a selection of chapters from different interdisciplinary topics, such as sustainable development goals for organizational effectiveness in a VUCA world, interrelationships and implications of socio-intercultural sustainable natural resources management and governance, and entrepreneurial marketing practices. It also covers contemporary concepts like Bitcoin and cryptocurrencies. The book discusses digital education and students' attitudes, specialized technical education and entrepreneurism, and the overarching role of information systems in organizations. It also explores current applications of AI and machine learning in mainstream practices, AI as a guide to careers in the financial sectors, digital financial services, digital ecosystem in VUCA world, and more. Covering such a wide range of topics, this topical book proposes robust theoretical models, methodologies, best practices and empirical and qualitative studies, providing new knowledge for effective and innovative digital enterprise transformation. The book will be valuable for practitioners, researchers, scholars, students as well as for policymakers and other stakeholders in making effective digital business environment policies.