Author Description

Why make statistics harder than it has to be? This book is a perennial best seller owing to its comprehensive coverage of statistical tools and methods delivered in a student friendly, step-by-step format. The text is non-threatening and presents concepts clearly and succinctly with a conversational writing style. All statistical concepts are illustrated with solved examples immediately on introduction. Modern computing tools and applications are introduced, but the text maintains a focus on presenting statistics content as opposed to technology or programming methods, and this edition continues to increase emphasis on interpretation of data and results.