Author Description

In this classic, author William Walker Atkinson details the psychology behind the business of selling. He starts out with how psychological principles are used in business, whether knowingly or not. "Whether the salesman, or advertiser, realizes this or not, he is employing psychological principles in attracting the attention, arousing the interest, creating the desire, and moving the will of the purchaser of his goods." He then takes an indepth look into the mind of the salesman and the mind of the buyer, which take up four chapters of the book. This lays the groundwork for the strategies to come. Atkinson devotes the remainder of his book to the five phases of the selling process: The Pre-Approach The Psychology of Purchase The Approach The Demonstration The Closing Included with this book is a BONUS download, which includes a summary of the main points as well as key points important for anyone planning on using these methods in practice. An important work that applies as much today as it did when it was first published over 100 years ago. Enjoy this classic by scrolling up and BUY NOW!