Author Description

IABC's comprehensive guide to developing a publication that attracts readers while helping your organization reach its goals. This idea-packed manual shows how to: Transform your publication into a powerful business tool move your publication from where it is to where you want it to be create a publication that draws readers in determine whether the new electronic publications are for you -- and how to launch or improve yours if they are move higher up the organization's "food chain" Wylie offers tips on writing for organizational publications, layout, budgeting, and scheduling, and includes recent examples of award-winning case studies.