Author Description

Every brand has a community. Whether you have ten or ten million members, the community can do more than connect your brand with your customers. Not everyone knows that with an online community, you can generate qualified leads and convert them to paid customers. 100% sure about this. But how to do it? That is the question that perhaps a lot of people want to know. I am working as a community specialist in an international e-commerce company. When I started, it was challenging for me to build a community for acquiring hundreds of qualified leads and new customers in the local Asian market. But by stepping out of the box and testing new things, I have met the achievements. I will list my methods for acquiring and converting leads to new customers with an online community. What will you learn in this book? Understand the online community and its role in the marketing funnel. Learn practical tactics for acquiring new leads through the online community. Learn insightful tactics for converting leads to new paid customers. Know how to trigger your audience to engage with your community activities. Understand how to work with the sales team to be more effective in the lead nurturing process Who will need this book? The purpose of this book is to support community managers achieve their metrics of acquisition and activation besides the goals of brand awareness and engagement. Marketing leaders and small business owners use practical tactics in the book to optimize the top and middle marketing funnel performance. The content table of the book Introduction Understand more about the online community Three tactics to acquire leads with the online community Three tactics to convert leads into new customers with the online community How to work with the sales team to be more effective in the lead nurturing process Bonus: How to keep your community in the mind of the audience Summary Every year, the competitive field of marketing becomes more and more challenging.