Author Description

Got Belfast?: Film Tourism and the Re-Imagining of Northern Ireland's Brand Identity / Noel Martin Murray -- Touring Pittsburgh's Glocal Narratives: Leveraging City Brands for Global and Local Audiences / Kasey Clawson Hudak -- Los Angeles: Diversity and Dreams as Brand / Kristen Smirnov, Gabriela Khowploum -- The Intended Image of a Place Brand: A Danish Case Study / Martin Hannibal, Erik S. Rasmussen -- Using Social Media for Participatory City Branding: The Case of @cityofizmir, an Instagram Project / Ebru Uzunoglu -- A Brief History of City Branding in Istanbul / Ulke Evrim Uysal -- A Psychological Perspective on City Brand Positioning: The Dimensional Organization of Sensemaking Data / Henrik Gert Larsen, LeAnn G. DeHoff -- Sustainable City Branding: CITTASLOW, The Case of Turkey / Hande Begum Bumin Doyduk, Elif Yolbulan Okan -- Whose City Is It Anyway?: Limits of City Branding in Harare amidst the Storm of Economic Hardships in Zimbabwe / Innocent Chirisa, Elmond Bandauko, Gladys Mandisvika, Aaron Maphosa, Liaison Mukarwi -- Branding Various-Sized Destinations: A Study of Millennial Attitudes / Anders Parment -- Challenges in Promoting Cities Through Culture Within the New Global Economy / Dilek Hocaoglu -- The Role of Local Governments in City Branding / Emel Gonenc Guler -- Promoting America: How do College-Age Millennial Travelers Perceive Terms for Branding the USA? / Lisa T. Fall, Charles A. Lubbers -- Leveraging Sport to Build City Brands: The Case of Cape Town as an Emerging City Brand / Brendon Knott, Janice Hemmonsbey -- Branding Ideas for the Tokyo Olympics 2020 / Erica Liu.