Product Description This book is about building systems. It describes a three-step program to increase the top line sales of a business using well built systems and processes. But don t most successful small businesses already have the systems in place to grow their sales? They have salespeople. They have marketing people. They have websites. My observation has been that even successful businesses have not developed top-notch marketing and sales systems, and in many cases they have no systems at all. They have great systems to run their production, client service (sometimes), administration, and finance. Yet somehow Marketing and Sales systems are not as structured. Review Scott has clearly established himself as a modern day sales expert. His combination of process and experience positions him well to speak candidly about how to be successful in business development activities. His practical process should serve as a roadmap to building a world class sales organization. Mike Mirau, CEO ProActive Leadership Group and Author of All in the Family Business, a Roadmap to Success in Running a Family-Owned Business --Book Blurb This book is a MUST READ for the serious sales tiger...proven techniques and steps are outlined very clearly. For me the EW Equation is a serious golden nugget! Scott Fritz, Author of The 40 Hour Work Year --Book Blurb Sharing a wealth of expertise that comes from his 34 years in sales, leadership,and consulting, Scott Merritt s book condenses a library of wisdom and practical knowledge in this single power-packed volume. Read, absorb, but more importantly take action. Then watch your business grow and transform at an accelerated pace. Dr. Liz Alexander, co-founder Leading Thought and author of #Thought Leadership Tweet: 140 Prompts for Designing and Executing an Effective Thought Leadership Campaign. --Book Blurb About the Author Scott Merritt, MBA, CFA has always had a passion fo