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Fred Wiersema

Stand Alone

The Discipline of Market Leaders: Choose Your Customers, Narrow Your Focus, Dominate Your Market
Customer Intimacy: Pick Your Partners, Shape Your Culture, Win Together
The Discipline of Market Leaders: Choose Your Customers, Narrow Your Focus, Dominate Your Market
Customer Intimacy. Pick Your Partners, Shape Your Culture, Win Together
Discipline of Market Leaders
Innovation Breakthrough Ideas at 3M, DuPont, GE, Pfizer and Rubbermaid
The New Market Leaders: Whos Winning And How In The Battle For Customers
Customer Intimacy
Customer Intimacy: Build the Customer Relationships That Ensure Your Company's Success