Author Description

Brings together the best practices of today's industry leaders & business's most visionary thinkers. Full of conceptual insight, how-to tools & techniques, real examples, & proven strategies for creating, managing, & sustaining processes that result in long-lasting new product successes. Learn: why it's impossible to approach innovation from a business school mentality; why investigations of any cost or size will fail if tied too tightly to current marketplace needs; how fostering a competitive internal environment results in a healthy, creative tension & hungry, entrepreneurial employees; & much more.