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Joseph F. Hair, Jr.

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Essentials of Marketing
Marketing with Xtra!
eBook Marketing Research
Proceedings of the 1996 Academy of Marketing Science (AMS) Annual Conference
Proceedings of the 1997 Academy of Marketing Science (AMS) Annual Conference
Advanced Issues in Partial Least Squares Structural Equation Modeling
Proceedings of the 1996 Academy of Marketing Science (AMS) Annual Conference
Proceedings of the 1996 Academy of Marketing Science (AMS) Annual Conference
Proceedings of the 1997 Academy of Marketing Science (AMS) Annual Conference
Proceedings of the 1996 Academy of Marketing Science (AMS) Annual Conference
A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM)
Marketing Research
Partial Least Squares Path Modeling Basic Concepts, Methodological Issues and Applications
Partial Least Squares Path Modeling Basic Concepts, Methodological Issues and Applications
Partial Least Squares Path Modeling

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