Author Description

This ever-popular and concise book provides comprehensive, current coverage of key marketing topics and issues. Essentials of Marketing, 3E features in-depth coverage of marketing "hot topics," an on-line Internet Marketing chapter, a slick design and a lively writing style which is its trademark in the industry. Business and marketing professionals consider this a "must-have" resource for a complete, up-to-date overview of current trends and issues in marketing today.