Introduction -- Does Gender Matter In Elections? -- Donald Trump Versus Hillary Clinton: Gender Norms In The Presidential Race -- In The Shadow Of Trump: How The Presidential Contest Affected House And Senate Primaries -- Running With A Loser: The Trump Effect In The House And Senate General Election Campaigns -- The Gender Content Of Senate Campaign Advertisements -- Conclusion. Robert G. Boatright And Valerie Sperling. Also Issued In Print: 2019. Includes Bibliographical References And Index. Electronic Reproduction. Oxford Available Via World Wide Web.